Building Better Wedges Is Our Only Business

It’s a whole new way to buy wedges.

Sensible. Logical. Precise.

The major brands acknowledge that each of their wedges is designed for a particular lie or swing path. So they offer a rigid selection of loft/bounce combinations, each one suited for a narrow range of conditions.  Then they stick those heads on a one-size-fits-all shaft that is probably too heavy and too stiff to be exactly right for you and your game.  Does that sound like the way to a better short game?



The fact is that off-the-rack wedges aren’t likely to help you score better.  What you need is a sole design that can handle any lie you may encounter. And our patented V-SOLE is that design.

You need the exact combination of lofts that blend to your short irons and give you the tools you need to score.  Our new Vari-Loft Concept achieves that goal like no others. 

Add premium shafts in the material, weight and flex that fit you and your game, and the most detailed custom-build process in the entire wedge category.  That's how we deliver the most playable, versatile and sophisticated wedges in the business.

Doesn't it make sense that your "money clubs" should not be bought in a store, but rather custom-built to meet your particular needs?  If your short game is worth the extra attention, and a little extra investment, you've come to the right place to begin to shave strokes.  

EIDOLON's No Risk Guarantee:  Play your new EIDOLON V-SOLE wedge for 30, 60 . . . up to 90 days.  If it isn't everything we promise, we'll buy you any other wedge on the market you think you'd like better.

The name EIDOLON (eye-do-lon) literally means, "The image of an ideal", and that pretty much sums up how we view the short game.  This is where pars are saved and birdies are made.  Where disasters are averted.  And where you . . . regardless of your skill level . . . can make a more immediate impact on your scoring than anywhere else.  

So EIDOLON offers you a wedge-buying experience very different from the major brands.  Instead of a mind-boggling array of specialized loft/bounce combinations, our acclaimed and patented V-SOLE combines with our brand new Vari-Loft Concept to give you exactly the set of scoring tools your game needs.  This innovative sole technology works from any kind of lie -- each of your wedges is like having 2 or 3 wedges in one.  You’ll also get the most spin allowed “by law”, and premium shafts in a range of flexes.  And our advanced custom-fit, custom-built approach will ensure you have the right weapons to drive your scores downward.  

Oh, and we're not new at this at all.  President Terry Koehler has spent a lifetime in golf and over 30 years in the golf equipment industry.  He's designed putters and wedges, and holds five golf club patents.  He's been the Director of Marketing for the Ben Hogan Company.  He was co-founder of Reid Lockhart Golf and President of Reid Lockhart and Ray Cook putters.  

As for EIDOLON, we’ll never sell as many wedges as the big guys, but our golfers will have the finest scoring tools in the game today.  It’s a promise we make and stand behind with the strongest No Risk Guarantee in the industry.

Building Better Wedges Is Our Only Business

The breakthroughs in golf equipment always seem to come from the upstart companies. Who was TaylorMade® before they introduced the metal wood? Callaway® before the Big Bertha®? Odyssey® before the insert putter? The list is long and impressive.

EIDOLON is just that kind of company when it comes to your wedges.  We believe your short game deserves better than just randomly selected wedges off the retail display.  

This company was conceived to produce the finest wedges the game had ever seen. Patented V-SOLE® technology to ensure shotmaking versatility. Precision grooves to give you the most spin allowed “by law”. And premium shafts – steel and graphite – in any flex you need. All custom built for each individual golfer to give you the best chance possible of having a great short game.

Titleist®, Cleveland® and the other giants of the industry are safe from us. They can duke it out for market share with their huge pro contracts, advertising budgets that could support small countries and retail exposure nearly everywhere. We don't care.

Great wedges are not commodities.

A better short game won't come from one-size-fits-all wedges purchased off the rack.  In the middle of a mind-boggling array of specialized lofts and sole designs, you won't find the scoring versatility that our patented V-SOLE and revolutionary Vari-Loft Concept affords.  That old heavy and stiff steel shaft, in one flex only . . . is not going to optimize your feel.  

For five years, we’ve been earning media accolades and owner loyalty . . . because EIDOLON V-SOLE wedges really do deliver on every promise we make:

•  Versatile playability from any kind of lie
•  Spin that no other "legal" wedge can surpass
•  Feel that results from premium shafts in a material and flex that fits your game
•  And FREE alterations to length, lie angle and grip size to make sure they really fit you!

No other company builds scoring clubs this good.  It’s really that simple.

It is my personal pleasure to build . . . for you . . . what I truly believe are the finest wedges ever offered to the golf public.  No other brand has our patented V-SOLE technology, and it really is a marvel -- there's not a lie on any golf course that it can't handle . . . we're consistently told better than any of the specialized soles the other guys offer.  For over fiver years, our spin has becoming borderline legendary.  And for this last quarter of 2010, we've introduced our innovative Vari-Loft Concept, which allows us to build exactly the set make-up of wedge lofts your game requires.

We also use only premium steel and graphite shafts, and offer you a choice of flexes to optimize your feel and performance.  Combine all that technology with our comprehensive custom-fit, custom-build capabilities, and your wedges will be the precision scoring tools your short game deserves.

If you want to understand why I'm so passionate about your scoring, let me share some of my thoughts about golf, life and the short game with you.  After all, you should know a little about the man behind the company before you spend your hard-earned money, right?






President, EIDOLON Golf, LLC

I don't remember life before golf. My earliest golf memory is riding on the ball pocket of my Dad's big old Burton golf bag, on a Bag Boy pull cart. I later 'graduated' to pulling that cart for what I remember was $2 per round, and an extra buck if I cleaned and polished the clubs and his Allen Edmond shoes. Our small South Texas town had a 9-hole golf course that was a focus of our family's life.

My Dad was a good amateur player. And the Thursday, Saturday and Sunday games were important to us, watching good players tee it up and go at it. In the summer, each little town had their annual "Barbecue Circuit" tournament; 2-man better ball. To us kids, that was the 'real' Tour, the one we could relate to. There'd be a hundred people around the final green watching the Championship flight finish. 

The golf shop at our little course was a magical place. The best thing was hanging around there on Saturday mornings listening to the men talk golf. And, of course, getting to admire all those beautiful forged irons and persimmon woods.

I was always fascinated with the way things work. So I applied that curiosity to golf clubs. My first design was a putter I called the 'Destiny'; 1987 I believe.  It combined what was then rather radical weighting into a reasonably conventional size and shape, with a long hosel that made it face balanced. A couple of dozen PGA players used it in 1988-89, but my financial partner didn't come through with the money he promised, so it fizzled. I learned a lot from that experience. 

So my golf career then expanded from marketing to product design. I designed putters and wedges for Merit Golf for a couple of years, and then was contracted by Ben Hogan Company to develop a line of putters for them. They were in the transition of new ownership and the move from Fort Worth to Richmond, VA at the time, so the 'Sure In' line of putters really didn't get enough attention. The putters were good, but they kind of got lost in the shuffle. 

What I thought would be my dream job. In mid-1994, I was asked to take on the Director of Marketing post at Hogan. I returned the company's message to its real roots - the inspiration of Mr. Hogan - and directed the creation of a complete campaign built around some incredible photography of Mr. Hogan that was taken by Jules Alexander at the 1959 U.S. Open at Winged Foot.  It was sad to see that company go away.

Wedges have been left behind. It's funny that technology has totally changed nearly everything in the game - metal woods and irons . . shafts, for sure . . the ball is extraordinary. Putters, the spikes on our shoes, even tees . . . but the bulk of wedges on the market are not much different from what we were offered 40 years ago. I thought that needed attention, so I developed the V-SOLE design and received a patent on it. We complemented it with milled grooves for maximum spin, premium shafts in both steel and graphite, and multiple flexes.  We’ve pioneered the process of custom-fit, custom-built wedges, and raised the bar again with our innovative Vari-Loft Concept, which allows us to give any golfer the exact combination of lofts he or she needs to build a better short game.  Better scoring happens when you give golfers all this.

We have no delusions of challenging the giants. Titleist and Cleveland have created an effective duopoly with PGA Tour players, and they dominate advertising and retail placement. We can't beat them at their own game, so we just build better wedges. Titleist and Cleveland don't have this technology, so they can't build wedges this good. I believe that from the bottom of my heart. 

Yes, it's a strange name. It's pronounced "eye-do-lon", and the dictionary defines that word as "the image of an ideal". One media reviewer wrote that his readers should "give those wedges with the funny name a closer look." I liked that. 

Necessity is the mother of invention. I developed this sole design for wedges because I was frustrated by performance of wedges that were available. The courses I played most often had turf that was pretty firm and tight, so high-bounce sand wedges were not too functional. But if you carried a low bounce wedge, it just didn't work from sand and rough, or when you faced a soft lie. So I tinkered around, welding and grinding on dozens of wedges until I had developed the V-SOLE concept. Two bounce angles, working together, to let you "dial in' just the bounce you need for each shot you face. It's like having 2 or 3 wedges in each one you carry, and they really do what we claim. 

Our customers love these wedges. Performance is the unforgiving ruler of what is good and bad.  For over five years now, we’ve backed our wedges with the boldest No Risk Guarantee in this or any industry, and get less than one percent of them back.  Our typical owner has a full complement of EIDOLON wedges.  That tells us we're doing the right thing.

The short game is fascinating to me. I spend 2/3 of my practice time and range balls hitting shots of 100 yards or less. Other golfers look at you like you're crazy, hitting your range balls barely to the front of the tee line, like you're "wasting" your money or something. But I like the challenge of hitting short shots a given distance, on a given trajectory, from all kinds of lies. And it pays off on the course. Hitting a creative pitch shot from a tough lie is more gratifying to me than a great drive or approach. And in competition, a great short game totally demoralizes an opponent. 

Our goal is to help golfers score better. We committed to make the short game our only game. Our focus is on building wedges that help golfers exorcise the demons - those shots that ruin good rounds and lead to the most frustrations. You can't expect to hit even half the fairways and greens, but any golfer can have a short game that allows you to score in spite of that. We build wedges that help build confidence, because they are versatile enough to handle any lie you encounter and they are built to fit each customer’s unique needs.

Spin is changing. One thing you want your wedge to do is spin the ball so that you can make it stop where you want it to. The only way to achieve that is to do everything the USGA allows with groove geometry. We CNC-mill our faces perfectly flat, and then cut each groove individually to the edge of USGA specifications. The rules are changing in 2010, but I can guarantee you that EIDOLON wedges will always be among the best for optimizing spin.

Wedge shafts are overlooked. So is custom fitting. Nearly every wedge on the market has the same shaft -- one flex for all golfers -- can you imagine? We offer the golfer options.  In steel, we use our own HiSpin Stepless, which is a wonderful product developed specifically for wedges. And we complement that with our own SCoR graphite shaft in two weights so that we can ensure a "seamless transition" to any golfer's irons.  Sure, these cost more than the commodity-grade heavy and stiff steel shafts the others use, but we think our customers' short games are worth it. 

Most golfers have bad wedge technique. But anyone can learn to hit good shots of 100 yards or less. Watch the tour players there. They all flex their knees and tilt their upper body a little more, so that they can keep their hands low - right across their thighs - through impact. And they rotate their body core rather than flip their hands. Low hands maintains the angle formed by the arms and shaft - don't let your arms and the shaft forma a straight line - so that the sole of the wedge returns to the ball like it was at address. People don't realize that most Tour players even have their wedges bent a degree or two flatter than their irons to help them accommodate this proper club position at impact. 

The body core is key. If you are a 'handsy' wedge player, you'll never develop consistent skills. A good short game relies on quiet hands, and a rotation of the upper body, back and through impact. If you work on keeping the club in front of the chest, with the hands quiet and low, and create swing speed with the your body core rotation, you will make dramatic improvements in your wedge play. 

"Don't decelerate" is overused advice. Golfers are so afraid of violating this too-oft-repeated advice, that their wedge technique is too quick and jerky. I like to think of a chip or pitch like a long putt - rhythmic back and through, with the core of the body driving the swing. And I think S-L-O-W. You should almost feel like gravity is dropping the club into the ball from the end of the backswing.

The last word? This industry has always been characterized by upstart companies that challenge the status quo. Ping was one of the earliest, then TaylorMade . . . Callaway was tiny when they developed the Big Bertha. The list goes on and on. The big companies get so wrapped up in fighting for market share that they are not designed to innovate. And they certainly don't have a monopoly on good ideas. EIDOLON is the latest proof of that.

We don't pay tour players to say nice things about EIDOLON, but we earn consistent raves and kudos from golfers who decided to trust their short game to our wedges.  Here are what some of them have had to say:

“I just shot 3 straight rounds of under par golf in very difficult, windy conditions.  Your wedges saved my bacon several times in each round.  These are the best wedges on the market.  Cleveland's products do not even compare to your wedges.”
- Kim W., mini-tour professional

 

“This wedge is the best wedge I have played and you’re right about the control to stop and drop or back the ball up. I'm an 18 handicap and my friends can't believe how much my short game has improved. It’s the wedge; I just hit it and watch the results. Thanks a lot . . . you have a customer for life.” 
- Steve A, TX

“Just shot 68,74,75 to win my club championship. The last day I made more up and downs than you can imagine after some weak iron play. My playing partners told me that I ought to send you more money because whatever I paid for my Eidolon wedge it wasn't enough! I have used it now for two years and for sure it's the best wedge I've ever had in my hands! 
- Andrew W., FL

 

"No wedges compare to these! Fantastic feel and I have never felt more confident around the green than I do with these wedges. Best purchase ever!” 
- James Y, Australia

 

“I PURCHASED A WEDGE THIS PAST FALL AND FOUND IT TO BE AS GOOD A CLUB AS I HAVE HAD IN 47 YEARS OF PLAYING GOLF.  IT STANDS UP TO ANY WEDGE INCLUDING CLEVELAND OR TITLEIST VOKEY WEDGES THAT I HAVE PLAYED WITH.  TREMENDOUS SPIN AND CONTROL.  GREAT FOR PLAYERS WHO LIKE TO WORK THE BALL HIGH /LOW.” 
- David C., NJ

“Everything about this club is better than the competition. Comparing it to my old Titleist spin-milled wedge, I have much, much, much more stopping power. My first shot with my Eidolon sand wedge backed up 20 feet. The feel is amazing, and I love the V-SOLE. This is a true quality golf club! Keep up the good work guys.” 
- Ben G., MA

 

“The wedges are literally the best I have ever used bar none.  The performance from the sand is great, the sole really moves through.  I will continue to buy these until they are outlawed finally, no kidding.” 
- Jim H. TN

 

“Just wanted the EIDOLON team to know that I won't be availing myself of your guarantee to buy me any other wedge that I might want. The two EIDOLONs that are in my bag now are staying there. Performance, feel and playability are all exceptional. After all these years of searching for wedges that FELT RIGHT and performed well, my search is over. Thank you for an exceptional product."
- Robert S., OK

"AWESOME!!! I love the feel and shot-making capabilities of all three. I can hit any shot my mind's eye can see." 
- Trace M., FL

"A dramatic difference in my short game from the very first round. Accuracy and feel like I never had before." 
- Terry H., OH

"In the trap on 18, 20 yards from the green and in the back edge of the trap...on the down slope. Dead. The ball (a cheap $12 a dozen model) hit about 10 feet from the pin and spun right down to an inch for the winning par. Golf doesn't get any better than this!" 
- Dennis T., VA

"I never had as much control with any club, period, as I had with this wedge. For the first time, I can hit everything cleanly from any lie." 
- Mike L., MD

"The best sand wedge I have ever played (including Cleveland & Titleist). The Eidolon wedge easily handles any kind of lie -- flop shots, hardpan, anywhere. It's in my bag to stay." 
- Chuck R., WA

“I'm a 18 handicap and my friends can't believe how much my short game has improved; this wedge has made me a better player. Thanks a lot, you have a customer for life.”  
- Steve A., TX

“Those Eidolon wedges are just fantastic!” 
- Doug M., PA

“My friends marvel at their ball stopping performance.” 
- Donn C., OH

“Kind of like playing with lawn darts! Shot 81 because of it.  I must have had at least 7 approach shots within 10 feet of the flag from about 100 - 115 out.  That's the best no mulligan straight up score I've ever shot in my life!  I think I love you man!!!!!!!!” 
- Mike D.

“The performance of those wedges is outstanding. I now feel that I have the confidence and the workability with these wedges to stick the ball close.” 
- Richard C.

“Well, I've had my set of V-Sole wedges for two months now (enough time to make me forget all about my set of Titleist Vokeys) and I have to tell you that I have never been so glad to miss greens with my approach irons in my life. Absolutely brilliant - these have lived up to the hype and then some.” 
– Steve B. UK

“The backspin with your wedges was incredible. I even hit hop and check shots I never normally play.” 
- Martin M.

“I have to say it's the best sand wedge I have ever played (including Cleveland & Titleist).  The Eidolon wedge easily handles any lie conditions.” 
– Chuck R., WA

“These are without a doubt the best wedges on the market today. I can hit so many different shots from any type lie with an incredible amount of spin. These clubs are everything advertised.” 
- Keith S., FL

“The ball is doing what I want it to do, and that is what it is all about. I am very pleased. I would recommend these wedges to anyone.” 
- Thomas T., FL

“I've tried every wedge out there: Alien, Vokey, Cleveland.  The Eidolon Wedges have them all beat! The most consistent, easy to hit wedge on the market.  Thanks for saving my golf game!!!” 
– Greg H., AL

“Overall the wedges perform superbly.  Nice soft feeling, very clean looking compact head that is able to perform from any type of lie.  What more could a golfer want??!!!” 
- Jimmy W.

“WOW! That's about all I can say. To be frank, I was not expecting to notice much of a difference other than that I hoped I would see a little more bite on the greens. I'm just not good enough to really notice slight differences. But I noticed a huge difference. I never had as much control with any club, period, as I had with this wedge. Full shots went dead straight. Chips and half-swings were unbelievably distance-controlled. For the first time, I experienced what it's like to be able to feel distance. It hit everything cleanly from any lie. Needless to say, I will not be taking you up on your offer to trade the club in for another.” 
- Mike L.

“All I can say is that these are the most accurate, best spinning and best feeling wedges I have ever owned.  Initially I was skeptical that the feel on a cast club would not be comparable to forged, but in my hands your weapons are more accurate than my previous Vokey and Cleveland wedges. I have never had a problem getting off the tee and usually hit the ball a good 275 to 290 yards.  The problem has always been my short game.  That is, until I purchased your fine product. Thanks for helping me with the worst part of my game.” 
- Mike O.

 

“You better keep my money because you sure are not getting these wedges back! I can't believe how my ball STOPS! I could never stop a ball, I can now. SWEET!” 
- Tom T.

“I'm sure that I have never written a non-complaint letter to a manufacture of anything, but I'm going to break that habit.  Your 56* wedge is, without question, is the most playable wedge that I've ever owned and I've bought my fair share of them - Clevelands, Titleist, Snake Eyes, etc. etc.  They were all the same, but your wedge does what I wanted, or expected, it to do from the fairway, rough or sand; go straight, with a nice trajectory, and stop on a dime. Unbelievable!

For what its worth, I'm 68 and my handicap has gone from a 16 to an 11 since I got the 56*.  I hope to see single digits when I get the 52* and, who knows what a 60* would do for me.” 
- Louie S.

“These are without a doubt the best wedges on the market today. I can hit so many different shots from any type lie with an incredible amount of spin. In the last two months I have dropped my handicap by 2 strokes, accredited to my use of these wedges. My up and downs and sand saves have increased bringing my scores down. As long as these wedges are available, I will continue to purchase them. Since they are everything one would ever need in a wedge I will look no further for something better.” 
- Keith S.

EIDOLON wedges are custom built for each individual golfer who's going 
to play them.  EIDOLON's exclusive No Risk Guarantee makes them the best 
wedge buy in golf.